Phoenicia D. Friese is at the Rancho Mirage office, located at 71-691 Highway 111. A Southern California native, Phoenicia works throughout San Diego and the Coachella Valley, specializing in the communities of Rancho Mirage, Palm Desert, and Encinitas. In addition to traditional residential transactions, Phoenicia specializes in vacation rentals and also works on commercial sales and leasing. Prior to entering real estate in 2015 as an assistant to a commercial broker and earning her sales license in 2016, Phoenicia owned and operated her own business. She carries the professional insight and lessons learned from this experience into her role as a REALTOR, where she applies her knack for negotiations, marketing, and service to help her clients accomplish what they desire. ...I learned a lot running my own business,.. Phoenicia says...I am a unique, ambitious person and used those lessons as a stepping stone to get to where I am today. Advancing my abilities to network and cultivate relationships, deliver and execute successful marketing strategies, and negotiate contracts help me best represent my clients through the real estate process... In addition to her previous success in business, Phoenicia holds an Associate’s Degree in Business Administration, providing a formal education to go with her real-world experience. Passionate about learning, Phoenicia is constantly stays abreast on the latest market trends and studying statistics, knowledge she passes on to her clients to make the most informed decision possible. ...Providing reliable, comparative information to my clients is critical to forming a truly honest relationship and accomplishing our common goal. Being a strong resource builds trust between us and also gives us the knowledge required to get the best deal possible,... As an outgoing, personable professional, Phoenicia is able to connect with a myriad of people, and enjoys the more personal aspects of residential real estate.
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