I moved to the desert area following a 30 year career in Wall Street finance. Like so many others, I was attracted by the unique climate, the area's affordable housing, and the vast assortment of entertainment, cultural, and recreation options. A CPA and Dartmouth MBA, I bring the same professionalism, enthusiasm, and attention to detail to my real estate clients that I did to my corporate clients on Wall Street. I know value - in business, in investments, and in real estate. I have learned that a successful selling effort requires two things: (1) Pricing the property consistent with current market conditions and (2) Informing the maximum number of potential buyers that your home is for sale Determining "the right price" has been a core competency of my whole business career. I know value - in business, securities, and homes. My pricing analysis is based upon continuous research of the supply and demand for all kinds of homes and condos in the area. I am not one of those real estate agents who stick a "for sale" sign in the front yard and then waits for a buyer to come along. I use a powerful marketing mix to inform the maximum number of potential buyers that a property is for sale.